MOTOsafety Rebrand

As the consumer-focused brand by Linxup, MOTOsafety was in need of a branding refresh alongside its parent brand. The visual identity needed to be tied to Linxup’s new branding while speaking to a very different audience, mainly parents of teen drivers.

Solution

Branding | Print | Digital | Web Design | E-commerce

I created and executed a new identity for MOTOsafety with a focus on the idea of “freedom, with peace of mind.” The rounded letterforms of the new logo and organic shapes throughout the visuals is representative the changes young and senior drivers are going through, while remaining friendly and approachable.

Amazon Images

Updated all product and content images according to Amazon specifications.