FleetSharp Rebranding

FleetSharp, a telematics SaaS company, was shifting priorities to focus on working with partner companies. The outdated logo was in need of an update with the change in strategy.

Solution

Branding | Print | Digital

I created a new logo rooted in the previous identity but modernized. The visuals emerged from developing the tagline “keep your fleet on track”, centered around FleetSharp’s ability to help fleet managers do more and optimize more. The logo icon is representative of tracking, physical tire tracks, and moving upwards.